WWP Beauty’s ColorVue Launches Sustainable Lipstick

The sustainable lipstick component is an innovative, 100% mono-material design that reduces GHG emissions by up to 85% and uses 12% less plastic.

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By: Lianna Albrizio

Associate Editor

WWP Beauty, a world-class, full-service supplier to the global beauty industry, has launched its ColorVue Lipstick collection.    A unique design feature of the ColorVue Lipstick includes its patented R2 mechanism, creating a new gesture where the customer revolves the sleeve of the lipstick, to reveal the bullet. This elevated customer experience and new gesture give this component a simple and innovative twist that is different from a traditional lipstick package.    “Our Color...

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